Talent-driven innovation = manufacturing competitiveness

The quality and availability of a country’s skilled workforce, including researchers, scientists, and engineers, and the resulting ability to drive innovation was noted by executives participating in the 2013 GMCI survey as the most important driver of manufacturing competitiveness. Source: Deloitte. 2013 Global Manufacturing Competitiveness Index.

How to reinvent the employer-subsidized vouchers?

 #1 Printing vouchers and sending them costs money to Turun Joukkoliikenne. The system the employers use to order vouchers is unclear and hard to find from their website.  After Turun Joukkoliikenne and the employer have already gone through a lot of trouble, the employee who gets the vouchers will have to go to Turun Joukkoliikenne at the center of the city to use the vouchers to download a bus card using the coupons. Solution: eliminate the vouchers. Instead, when companies want to subsidize employees transportation they would buy electronic vouchers, meaning that there is no concrete paper voucher, but for example a code. Each of the purchased vouchers would only exist as electronic information. They would be delivered electronically to the HR personel of the employer, who could administrate coupons to employees vía email. The use of codes would enable employees to use the voucher even when paying their bus card online.

#2 Team Rocket has also heard that some companies have decided not to use the vouchers because employees using private cars have felt that they are being discriminated: not everybody has the possibility to use the bus (not enough routes, wrong schedules, long walk to the nearest bus stop, multiple tasks and stops on the way to work, like taking kids to kinder garden), so why should people be rewarded for being able to use the bus? Solution: why should employees only be able to use the vouchers for busses? How about vouchers that go for parking and maybe for taking a taxi as well? As in the case of lunch vouchers that have partly been replaced by lunch cards where money is uploaded when needed, also työmatkaseteli could be replaced by a card with a microchip. Using a technology like RFID would allow the city to attach this new function to its parking meters without much trouble.

#3 We’d never heard of the employer-subsidized tickets before Inno58. Not many employers use it either. Solution: Creative Marketing that reaches employers and employees. Marketing needs to create both pull (demand from the employees) and push (meaning supply of vouchers from employer’s side). It will need to educate both employers and employees on the vouchers and make it visible, whether it is the voucher in its current form or another solution that might replace it. It’s been rumored that the city is unwilling to spend money on marketing personnel. Why not let a student team handle the marketing? Organize a competition to plan the best marketing campaign for the vouchers. We’d be happy to participate. 

Team member's portfolios

Find our portfolios here:

Jonathan:
https://drive.google.com/folderview?id=0B75VbJfKdzQBcXJxRUZlVnQxb0E&usp=sharing

Sallamaari:
https://drive.google.com/file/d/0BwaMAmYXyYR-RTdZNDI4SXplWDg/edit?usp=sharing

Lasse:
http://prezi.com/5ugwo48vsiik/?utm_campaign=share&utm_medium=copy

Luka:
http://krololuka.blogspot.fi/

Sneak peak into our ideation tool

Selected your idea generation tool yet? Here's a small tasty bite into ours. Well be launching paper, rockets and innovation tomorrow!

Vlog 1 - The beginning

Who are these people?

For the first few weeks the teams in Inno58h are to be working on techniques that let us engage with people. As a starter we decided to give you a chance to start engaging with the members in our team.



Hello there, my name is Akram Mimouni;
I'm from Algiers, capital city of Algeria;

I study Global Innovation Management at Turku School of Economics;

I love debating (see the picture ;) ) and karaoke! I enjoy traveling, meeting new people, reading especially political books... Oh and I'm passionate about Tennis and I'm a player myself.

Greetings, I'm Lasse Mäki-Hokkonen, and I am from the small town of Ekenäs (Tammisaari), Finland.

I study International Marketing at Åbo Akademi University and I have an extended minor in Public Relations! I love traveling, movies and tv shows. I am also quite fond of American Football. I love good stories, especially ones that are based on myths and legends. I also like intriguing scientific facts.




That's me with the hat there: Sallamaari Pyyny. 

In my free time I study International Business at Turku School of Economics, but normally I'm busy traveling, cooking ambitiously, playing tennis not-at-all-ambitiously or reading my morning newspaper. You might sometimes find me in Oulu: if you do, I'm probably not there to stay, just visiting my family. Oh, just one last thing.. okey never mind. You'll hear,see and read plenty of me later!

My name is Jonathan Loaiza, a member of Team Rocket. I come from a land far far away known as Mexico.

I am studying my second year of the Masters degree in Global Innovation Management in the Turku School of Economics.
Part of my academic interest is the field of Innovation and Management in business, that's one of the reasons I decided to join Inno 58H project.  

I have very high expectations in participating in this project.
Cheers!
Jonathan

Hello world, my name is Luka Krolo and I come from Croatia, where I  live in the capital city of Zagreb.

Currently I am studying in Novia University of Applied science in the economical field of study.

I love traveling, movies and making people laugh! ;) And to relax I love spending time with my friends ....in a pub.




Want to know more of these handsome faces? Hit us with a tweet by using #rockit58h and we'll let you know all about it.